SAMIM GROUP’s focus upon distribution has resulted in a network that is second to none in the region. Today, we have strategic distribution networks in 45 countries across the region making sure the product mix we offer is appropriate and timely for each individual market and channel.

Distribution through retail channels:

• Mass market outlets
• Department stores
• Hypermarkets
• Specialty retail stores
• SILICA concept stores

Focus on Regional Customer Service:

• 12 sales divisions
• Region, country and distribution channel specialization

Institutional sales:

• HoReCa
• B2B

Key Account Managers:

• Local and regional roles and responsibilities
• Category management support
• Sales and return maximisation